We take a hands-on approach to working directly alongside our clients to assess, strategize and implement go-to-market activities that ensure best-in-class community development, customer acquisition and retention while raising your company's awareness and credibility. As an early-stage web3 business, it's more important than ever to have the right people, processes, and technologies in place to thrive.
Aligning your strategic objectives and business capabilities with market opportunities allows us to define your priorities while keeping a keen focus on growing your company. We always custom tailor every engagement to our client's needs. And we aim to be tightly integrated into the companies we serve and that's why making sure that we're a strong cultural fit is important to us.
As we grow your business, we focus on making sure that we create and maintain your competitive advantages that lead to sustainable value in your market vertical. We've proven our abilities to drive sales, marketing, and innovative business strategies for early-stage businesses and have developed repeatable processes that can work in any industry domain.
WEB3 CORE SERVICE OFFERING
In support of our client’s goals, we provide value-add services in the areas of marketing and public relations, go-to-market strategy, and business strategy.
MARKETING & PR
Our web3 marketing prowess reaches targeted audiences across all relevant marketing channels. We are able to reach over 600 media outlets, over 3,000 journalists, and 200+ web3 influencers to ensure your company shines in the spotlight
Marketing Strategy: We focus on architecting a custom marketing narrative that starts with a full brand and marketing audit, resulting in your new narrative succinctly capturing the vision and mission of your startup. We then assist in crafting impactful, memorable stories that are strategically placed on the right platforms at the right time.
Press: Creating a strong narrative is vital to earning press coverage. Our in-depth tactical approach to press culminates in attaining press mentions and features, including interviews, across all major media outlets, including digital publications, podcasts, and TV. We also craft, distribute and amplify press releases with the ability to reach 162 countries.
Branding and Positioning: Defining and optimizing your marketing messaging, positioning, and brand is both an art and a science. We enable your story and message to serve your mission and vision while maximizing customer relevance, competitive differentiation, and ultimately driving long-term growth.
Go-to-market strategies in web3 are a paradigm shift from web2 and traditional businesses of the past with the core focus being placed on a community of diverse stakeholders - contributors, token holders, and users/customers.
Growth Strategy & Tactics: After taking many web3 startups from concept-to-capital (with $500M raised in aggregate), we have fine-tuned our perspective on what it takes to raise strategic capital and mindfully scale. Our value-add includes establishing go-to-market strategies, identifying new operational innovations, and new revenue generation opportunities.
Community Development: Understanding who your stakeholders are while continually performing 'KYC' (Knowing your Community) exercises may be the single most vital factor for success in web3. Community development entails understanding the who, where, what and why of your community to be able to engage them in the proper manner, frequency, and channel while creating evangelists along the way.
Intuitive Product Design & Experience: Creating a product experience that feels natural and intuitive to its users is the key to adoption in web3. Bridging the gap from the current web2 era to web3 requires concentrated focus on your product and the experience delivered to all stakeholders involved.
We take an integrated approach to analyzing your business and implementing innovative strategies to drive operations forward while serving as an extension of your team and building a defensible value proposition.
Business & Tokenomics Modeling: Web3 businesses need the combination of a strong business model and sound 'tokenomics' to be able to deliver value to its community of stakeholders. As experts in the field, we will look at your business model holistically while identifying areas of improvement and providing concrete steps to create alpha in the short and long-term.
Strategic Partnerships: Our valuable network of Global 2000 organizations and leading private companies gives us the opportunity to connect early stage businesses to established businesses for both client and partnership opportunities. We're able to orchestrate pilot programs, channel partners, and craft long-term strategic partnerships.
Investor Relations: Preparing to raise from investors means that you need to have be ready to showcase and defend all facets of your business. From financial modeling and data room setup, to valuation review and investor document creation, we have the expertise to make sure you are as prepared as possible for your next funding round.